Importance of High-Performance Computing in the Media and Entertainment Industry

With NAB Show 2019 wrapped up in Las Vegas, I find myself reflecting on all the amazing demonstrations and technologies that were presented throughout the week. I also think about the opportunities that I had to engage with many of our customers both in the showroom and at our reception at the Barrymore Hotel. From mind-blowing visual effects to nonstop streaming to instant access to data, one thing stands out very clearly: The need for high-performance computing (HPC) in the media and entertainment industry is greater than ever.

And NetApp® high-performance computing solutions can help you meet that need.

Meet Customers’ Growing Expectations for Media and Entertainment

In an industry that’s expected to reach more than $830 billion in revenue by 2022 (and that’s just in the United States), it’s safe to say that growth will not be slowing down any time soon. Along with this growth comes new customer expectations. Customers who once were happy with being able to simply record a show and watch it later now expect to have instant access to programming with uninterrupted streaming. Visual effects in feature films must be spotless. And, with each new film release, the effects must be even more mind-blowing.

For TV broadcasters, the pressure is really on. For example, sports fans don’t only expect to see every moment of a live game anymore. Now they also expect to see instant replays and to be given nonstop, real-time statistics about individual players and teams. In the not-so-distant future, fans will expect to see the live game and similar plays from games in the past, as well as more granular statistics instantly.

To meet customer expectations now and in the future, media and entertainment companies like yours need fast, reliable HPC solutions. These solutions must integrate with your existing tools and applications. And they must enable efficiency at all stages of your media workflows (ingest, manage, produce, process, deliver, archive, and transact). To help you keep pace with rapidly growing business while keeping costs under control, these solutions also must scale easily to grow performance and capacity as required.

NetApp HPC solutions give you the speed, integration, efficiency, and scalability that you need. With NetApp HPC solutions, you can:

• Accelerate performance with 12GBps read/write operations per controller pair.
• Gain massive sequential and random I/O that outperforms competitors in media workloads.
• Get 99.999%+ availability and industry-leading durability, based on nearly 1 million units shipped.
• Scale limitlessly with boundless containers.

See a real-world example of NetApp HPC solutions at work. Learn how visual effects houses like Framestore use NetApp HPC solutions to bring extraordinary ideas to life.

Get started today. Learn more about how NetApp HPC solutions for media and entertainment can help you meet customer demands today and tomorrow.